What we do
Audi Business Innovation
We combine the best of digital marketing, content, data and technology – tailored to the requirements of vehicle component manufacturers (OEMs).
We enable developers and authors to create seamless customer journeys with cutting-edge web applications and entire websites worldwide.
The Automotive Visualization Platform (AVP) is a tool that can visualise the configuration of a product/car based on CAD data in real time and in 3D.
The focus of the Audi Commerce Platform (ACP) project is on the development of the shopping platform which provides customers with digital services in the latest generations of vehicles.
Here at Audi Business Innovation we have set ourselves the goal of pooling and further developing expert knowledge and capabilities in a CRM Centre of Competence.
We are shaping the digital customer journey for AUDI AG, thereby making the company future-ready.
Our mobility services provide the basis for both brand-specific and cross-brand solutions. As part of international rollouts, we enable dealerships and other partners to introduce new business models.
The MSI Platform team provides a toolset for the entire Volkswagen Group that facilitates collaboration within teams and projects and reduces the workload of software development teams.
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Your Audi Business Innovation Team