In the Performance Marketing & Data segment, we collect, combine and analyse data along the entire customer journey and derive specific recommendations. We optimise digital marketing processes and tools and transaction-based business models, thereby creating the basis for data-driven business approaches. Our focus is always on the measurable added value for the user.
We combine the best of digital marketing, content, data and technology – tailored to the needs of OEMs.
Digital Analytics Experts
We create a global 360 degrees web analytics environment and use it to gain and analyze customers. It is our aspiration to offer proactive and extensive counseling by means of consistent development of technical standards as well as by focusing on the newest trends and emerging technical questions. This gives our customers the opportunity to make data- based decisions, to assign appropriate budgets, and to optimize their digital appearance.
Our goal is a data-driven optimization of the online customer experience of the Audi brand throughout all channels.
We optimize sales funnels, customer journeys, and paid-media activities with the goal of increasing profitability of marketing campaigns. All activities are systematically aimed at coverage and interaction in order to ultimately make a relevant contribution to the company`s objectives.
To achieve this, we are integrally tracking, combining and analyzing the data of all digital customer interactions.
Furthermore, we are the experts with regards to selling digital services and products (with special focus on the mobility sector) allowing us to cover the entire value chain starting from brand management to dynamic pricing.
Data Engineering and Visualization
We are creating the foundation for measurable, data- driven business management for which we develop and operate the necessary technological infrastructure. We steer the generating, saving, monitoring, linking and data transfer processes, and are the hub to higher instances that are responsible for analysis and further use.
We visualize relevant KPI’s on easy- to -understand dashboards and iteratively optimize them together with our customers.
In doing so, we create the foundation for gaining a deeper understanding of users and their behaviors which is crucial for performance assessments.
Business Analytics and Consulting
We understand and internalize digital business models as well as customer journeys and use our expertise to support our customers with their projects.
For this, we analyze data to gain insight which will ultimately increase our customers` performance.
We provide advice on the most relevant PKI sets and support the structuring of data sources. As a result, we learn about our users, their behaviors as well as reliable success factors. This ultimately helps us to enable our stakeholders to make (the right) data-driven decisions.