
Audi Business Innovation
We move people and shape the future.
Our work fields
How we work
Audi Business Innovation GmbH was launched by AUDI AG in 2013 as a wholly owned subsidiary with the goal of rethinking core business. We want to shape the mobility of the future and implement new business models that go beyond the vehicle as a product. To achieve this, we develop innovative concepts and offer products and services at the interface between technology, digital business models and mobility, and invest accordingly. Moreover, Audi Business Innovation GmbH collaborates in various ways with external partners in the mobility and digitalisation sectors and uses digital services to complement AUDI AG’s range.
Our core areas are the development and operation of digital
mobility products,
services and IT platforms, with a focus on the
end customer and dealers, and the development and validation of customer-centric digital
business models.
Experts in digital marketing advise on optimising data-driven business and support the implementation of specific performance marketing measures.
Audi Business Innovation GmbH is headquartered in Munich.
We create a better working world for us and the next generations.

200
employees
18
nationalities
36 | 64%
female | male
since 2014
autonomous and agile
3
locations in Munich
1
child care center
Our locations

Hochbrückenstr. 6, 80331 Munich
How to reach us by public transport:
S-Bahn: S1-S8, Isartor or Marienplatz station
U-Bahn: U3/U6, Marienplatz station

Burgstr. 8, 80331 Munich
How to reach us by public transport:
S-Bahn: S1–S8, Isartor station
U-Bahn: U3/U6, Marienplatz station

Kurfürstenstr. 24, 80801 Munich
How to reach us by public transport:
U-Bahn: U3/U6, Giselastraße station
Tram: 12/27/28, Kurfürstenplatz station